FAQs-Menu

Prospects: New Prospects are those prospects that show up when you perform a search using the Global Search Bar, but are still not added to your account. These show up in the Prospects tab on the Search Results page, along with the total count in parenthesis.

Profiles: These are businesses that you have already added to your account and show up in the Profiles page.

You can use the regenerate option for a profile added to your account. Regenerating a profile will update the signals for the profile in real-time.

BuzzBoard Ignite will not be able to identify any online upgrades unless the business listing is regenerated within BuzzBoard Ignite. Once regenerated, the changes will reflect on BuzzBoard Ignite for you.

If your business profile is a claimed/verified listing on Google My Business, a tick mark will appear right beside the name of the business.

If Business is Not listed it mentions a 'X' mark at the same place.

Yes, you can sort the prospects alphabetically as well on Estimated BuzzScore, Estimated Spend/Mo, Business Age, Employee Count, Annual Revenue, and Relevance.

You can also sort the prospects in ascending and descending orders for each sort option mentioned above.

First, make sure that you entered the correct search criteria in the Global Search Bar. If you have applied any filters to your search results, we recommend you to clear the filters and only enter the business name in the filter section.

If you still could not find what you were looking for, you can always add a business using the “Add Manually” option located at the bottom of your page.

Clicking “Add Manually” will open up a form where you can key in the business details. You can either let us find the business based on the details and add it for you OR add the business yourself.

Yes, you can create two listings for the same business provided they have different website URLs. If the website URL is the same for both, you will not be able to create a second listing.

Yes. You can edit all the fields of a listing including the website URL. However, a website URL cannot be changed more than 3 times. (NOTE: On submitting "Edit Listing", a listing gets automatically re-generated).

The Search function uses Google Places to search and fetch details for a business you are trying to add. Only if that business is listed on Google Places will BuzzBoard Ignite come back with a result.

If you do not see a business added, you can use the "Add Manually" option to add a business. Alternatively, you can open the website of that business and use the BuzzBoard Ignite ChromeEx to add that business to your BuzzBoard Ignite account.

This could be due to any of following reasons:

• The business lacks an online presence (No Website).
• These competitors may be national brands and lack a local online presence.
• You do have the option to manually add competitors, if you have their details available. To do this, click on the Add Competitor option on the Competition tab. You'll see the following Information "Didn’t find what you are looking for? We have omitted a few more records that are not an exact match but a close match. Click here to add them to the result. Click on that link and add the details for the competitor.
  For more information on adding competitors, refer this article.

BuzzBoard Ignite looks for the presence of City and State in the Title Tag. If the City and State are not matching with the address, then it will return a "x" mark for "Location in Title" signal under the SEO section.

There are 2 ways:

• In the Filter panel you will see a Technologies Filter. Expand the technologies filter and enter the technology group name and click APPLY. All the prospects that use the give technology group will be shown in the Prospects or Profiles page respectively.
• In case you want to search for specific technologies under a technology group , click the Advanced option and use the toggles to drive the search based on specific technology groups and/or individual technologies.

There are many ways to add a business listing into BuzzBoard Ignite. You can select the type of search based on the information you have and BuzzBoard Ignite will display the appropriate results for you to select from.

Note: It is mandatory to specify a location for the search. Along with location, you may enter any of the below:

• Category - Provide the category in the Global Search Bar at the top.
• URL - Provide the exact Business URL of the business.
• Keyword - Enter a keyword/text for the business
• Business - Enter the business name for the business.

Once the listings matching the search criteria show up on the New Prospects tab, you can add them to your account by clicking the Add option next to each listing.

You can also filter and find the desired listings using the filter panel and then add them to your account.

In case, the listing you want does not show up, you also have the option to "Add Manually" or "Use External Source" to search for more listings from other sources.

For more information on how to add prospects,

Click here to learn how to add prospects in bulk.

Click here to learn how to add prospects manually.

Yes. You can add two profiles for the same business provided they have different website URLs or address. If the website URL or address is the same for both, you will not be able to add a second one.

Refer this article to learn how to find prospects.

There are 3 different ways to sort your business listings within BuzzBoard Ignite. You will find these criteria on the left side panel, below the search field:

• Recent (displays the most recently added listings first)
• Score (displays the digital health score lowest to highest)
• A - Z (displays listings in alphabetical order)

The "Presence" of a business determines its online presence on various platforms. It is categorized into 2 sections:

1. Local Business Presence

• Google My Business
• Yelp
• CitySearch
• YP.com
• Here Maps

2. Social Media Presence

• Facebook
• Twitter
• YouTube
• LinkedIn
• Pinterest
• Instagram

This can be due to the following reasons:

• There is an Address mismatch on Yelp from that input into BuzzBoard Ignite. (City, State or Zip Code)
• BuzzBoard Ignite does not detect a listing on Yelp unless there is a business review present for it. A listing without a review on Yelp will not show up on BuzzBoard Ignite.

This is due to any of the following reasons:

• It's a Personal Page and not a Business Page.
• It's probably a restricted page.
• The Address, Phone number, or Domain name data entered into BuzzBoard Ignite does not match with the business page.

BuzzBoard Ignite matches the business name, address and URL. If there are multiple business pages of the same listing, the number of likes reported to BuzzBoard Ignite could be different.

If your business profile is a claimed/verified listing on Google My Business, a tick mark will appear right beside the name of the business.

If Business is Not listed it mentions a 'X' mark at the same place.

Online presence upgrades reflect on BuzzBoard Ignite when a Profile has been regenerated. BuzzBoard Ignite cannot detect upgrades or automatically. You will need to regenerate the Profile manually by clicking on the regenerate icon on the Profile card.

BuzzBoard Ignite will detect your listings provided none of the following are true:

• The Business name of the listing doesn't match with that within BuzzBoard Ignite.
• The Phone number of the listing doesn't match with that within BuzzBoard Ignite.
• The Address is mismatched. The City, State or Zip Code of the listing doesn't match with that within BuzzBoard Ignite.

This could be due to the following reasons:

• The address entered into BuzzBoard Ignite doesn't exactly match with the address on the website homepage. (City, State or Zip Code)
• The address is not in a text format and is within an image.

Domain redirection will show as a tick mark when the business website's URL with and without www re-direct to the same page i.e, the business website's landing page. If not, it will show a 'X' mark.

This could be due to any of the following reasons:

• The local phone number is not listed on the Home Page but is on another internal page.
• The local phone number on the Home page is an image file and not text.
• The phone number on the home page is a "Toll Free" number.

Image optimization will come back with a 'Check' mark only if 70% or more of the total images on the website have 'Alt Tags'.

This could be due to the following reasons:

• The Privacy Policy is on another page and not the home page.
• BuzzBoard Ignite only looks for the term "Privacy Policy". BuzzBoard Ignite will not report on any other terms such as; legal notice, disclaimers, data protection, etc. etc.

Simply regenerate the listing and the latest number of backlinks will populate.

BuzzBoard Ignite shows Overall Rating out of 5 given and shows only latest 3 reviews by the clients.

BuzzBoard Ignite could show an "X" mark for a Google PPC/Adwords campaign due to any of the following reasons:

• The URL of the PPC/AdWords campaign is being run from a different URL than BuzzBoard Ignite has identified. This may be due to multiple URL's for the same business.
• BuzzBoard Ignite updates its repository once a month. Any PPC campaigns run between the updates will not reflect until the following month.
• BuzzBoard Ignite will not identify campaigns that have been paused or stopped.

This tab lists out the possible competitors to your customers business and give a comparative study of their online presence.

BuzzBoard Ignite will automatically add competitors, if 'Auto Competiton' is toggled ON in the Settings>Preferences page. You can also add the required competitors manually by clicking on 'Add Competitor' in the Competition page.

Yes. You may certainly change them. Please note that you may only able to add upto 3 competitors.

If there are already 3 competitors, to change the competitor, you have to delete an existing competitor by moving the cursor onto the competitor name and choose the 'Delete' option.

Now you can add a new competitor by clicking on the "Add Competitor" option at the right menu, you can add competitors of your choice.

Remember, any new competitor your customer gives you, that becomes a potential prospect for you to sell.

If they are not what you are looking for, it may be due to:

• An inappropriate category entered for the business while listing it on BuzzBoard Ignite. .
• If not manually entered, the business category is picked up from the Google Places listing. If the category there is incorrect, BuzzBoard Ignite will populate competitors belonging to other businesses as well.
• There is also a possibility that the business is a diversified one and does not fit into any specific category. BuzzBoard Ignite reports competitors of the same category located within a distance of 5 - 20 miles of the customer's location.

The Digital Score is an outcome of the audit of the business's online Presence and Performance. The lowest (worst) score being 0 and the highest (best) being 100. The Revenue opportunity depends on the audit score. Generally the lower the Audit score, the higher the Revenue opportunity. However, there are exceptions to this. Please refer to the table below for understanding the exceptions:

The map on the website may be a simple embedded image and not a real time map. BuzzBoard Ignite identifies Google Maps, Bing Maps or any other dynamic map. BuzzBoard Ignite cannot identify maps which are not real time.

Yes, you can view contact information for most businesses. You can also filter businesses by contact info level - C level, VP and Manager level as well as presence of linkedin emails.

If a business does not have contacts or you want more contacts' details, click on Request Contacts in the Summary page of the profile, where our data team will try to get back with the requested information within 24 hours.

You can also edit the contact info - first name, last name, email. phone, title by clicking the Edit Profile for a business.

Yes. You can quickly jot down notes within BuzzBoard Ignite itself by just clicking on the Notes and Context option beside the profile information. These notes will be saved and are available for review at a later time.

In the Prospects or Profiles tab, the name of the business has a star symbol next to it. Just click/tap on the star symbol to add the Profile to your favorites. You can view your favorite business profiles listings at a later point by sorting by Favorite.

You can also filter the Favorite profiles, by selecting Favorite & Archived Profiles section in the filter panel and toggle ON Favorite Profiles filter and then click on Apply button at the bottom of the filter panel.

There is "i" mark that act as help icons beside each element in BuzzBoard Ignite. Once you click on that, you'll be able to see an explanation/Information for each of the elements or Section required.

Sometimes despite selecting a specific category, businesses of different categories could appear as competitors as these businesses may fall under multiple categories. BuzzBoard Ignite tries to filter out and provide the most accurate results at all times.

Local Business ( Google my Business, City search, Yelp, Here maps, etc.) Instagram, Pinterest, Telecom Carriers,Google Analytics. Can we add Advertising as well ??

Profiles cannot be removed from a user's account. However, they can be archived and hidden from view. To Archive: Click on the check box next to the business name to pull up a secondary menu, which be located on the right-hand side of the screen. Select the 'Archive' option.

Go to Profiles, Select the profiles that you are not interested. There shall be a pop-up at the right end. which mentions - Regenrate, Download, Export and Archive. Select Archive and select Yes.

Go to Profiles in the left main navigation. Click on Archived Business filter section in the Filter Panel and select the Archived checkbox. Click on APPLY to view all the archived businesses.

Click on a profile and you will see a slider from right displaying all the available actions. Select Download from that option to download the assets or PPT. You can download reports for a single prospect or multiple prospects in one go.

You can locate it at the card view of the business information in Prospect view as a thumb icon. On selecting the thumb icon, you can like or dislike the prospect by clicking the Thumbs up or Thumbs down option respectively.

In the Detailed Page, you can find all the sections in collapsed view. Click on the expand icon for a section to view all the elements in that section.

Prospects that you have already added in your account from 'Find Prospects' will display an "Added" tag to indicate that the listing is already present in your account. For such prospects, the option to add the prospect is disabled.

AND/OR are logical switches. You can turn the switch towards AND if you want to combine the filters using the logic AND or you can turn the switch to OR to combine the filters using the OR logic.

The Summary section of  the ‘Find Prospects’ page gives you the number of prospects that BuzzBoard Ignite has found based on the filters/criteria you have added.

This happens when the websites of the two prospects are hosted on the subdomain of the same web-hosting service, for e.g. Weebly.com.

BuzzBoard Ignite may not have detected the campaign due to one of the following reasons:

• The campaign is not currently active.
• It does not rank on the first two pages of Google paid results for any of the keywords in our database.
• We may miss the ads if they are heavily geo-targeted or if they are running during a certain time of the day/week
• The information added to BuzzBoard Ignite for the business listing does not match the information of the business on Google AdWords.
• BuzzBoard Ignite is looking for a campaign running on the Website URL that has been added for this business. If the business is using a Landing Page URL for the campaign, you will need to update this in the "Fine Tune" area for BuzzBoard Ignite to take this into consideration.

The Name, Address and Phone Number (NAP) of a listing are analyzed and shown in the Local Business Presence section on the Detailed Page. It is important for a business to have consistent information across all the directories. Check mark indicates a correct entry in that directory while X mark indicates an incorrect entry.

The NAP, when referred to inside a BuzzBoard profile, is the Name, Address & Phone number of the business listing. Businesses are listed across many online directories and having a consistent NAP across all of them is crucial. BuzzBoard will take the NAP of the business and then compare this information to how it appears in other online directories. This is how we come up with the NAP Error Rate percentage. The higher the percentage, the more inconsistly listed the business is across online directories, which can negatively impact a business's organic discoverability.

To save a search, you need to provide an unique search name in the text field within the left panel of the screen and click of "Save" button to save the search.

To load a previously saved search, click on the "Prospects" menu in the left navigation.

There are multiple ways to download your profiles into a CSV file:

• Right above the first profile listed is an option to 'Select Profiles'. Checking this option will allow you to select the exact number of profiles that you want to either download, export to CSV or archive.
• You can filter through your profiles by business name, added on date or digital marketing signals and select individually by clicking on the checkbox located at the left of the business name. Once you have clicked in the box, a menu will appear on the right-hand side of the screen, providing you with a list of options, including the ability to export as a CSV file. Once selected, you have the option of exporting 1 listing or all of them.

Note: Only businesses that have been added into the Profiles section can be exported. Prospect lists cannot be exported.

When we look at a BuzzScore, we're really looking at the holistic view of a business's digital marketing footprint. Providing a 0-100 score helps us get a better understanding of where a business falls in it's digital marketing efforts.

Explaining the BuzzScore effectively to a prospect is key, which is why we recommend using two simple analogies: The School Analogy or the Vitals analogy.

School Analogy: Like in school, students receive a final grade based on the averages of different areas (tests, quizzes, homework, etc.). At BuzzBoard, we're looking at the key areas of the digital marketing spectrum, scoring them and then providing you with that "final grade". This is a directional look at a business's digital marketing efforts - but it does not speak to whether the business is executing correctly.

Vitals Analogy: The most important aspect of the doctor's appointment is when a nurse or clinician takes our vitals (temperature, height, weight, etc.). These results get recorded into a chart and allows the doctor to ask further questions and be more prescriptive with us. The same explanation above can be used when describing the BuzzScore, as we are taking the vital areas of the digital marketing spectrum, scoring them and becoming more prescriptive with our prospects.

The proxy signal you want to definitely look at Demand Side Platforms, located in the Technology section. You'll get a list of all the programmatic platforms that BuzzBoard tracks when selecting this option. Another proxy signal you can consider is the YouTube filter, located in the Social Media section.

BuzzBoard is taking a historical look at the business's activity based on signals pertaining to Social Media, Search and Display. All figures are estimates. However, the more signals that are attached to a business in these key areas, the higher the propensity there is for that business to spend more. This data should be used directionally.

Your account is your account. No one except the reporting manager can see the notes of his team members.

Your data is your data. It is not shared with anyone outside of your account. Therefore your competitors or anyone outside the organization cannot see your Data.

Yes. Records are updated in 24 working hours once the request contacts is placed by the user.

We cannot do a SEO / PPC without having a website.

It helps you view trends showcasing how your prospect has performed in the last 3 months. If the Prospect has not performed or if BuzzBoard is unable to detect the activity for any of the individual month(s), you may see the value as ‘0’.