Content Analysis
Content Analysis
An analysis to examine whether the website has necessary information and content to engage its visitors.
Technologies- Content
Technology investment by a business can tell you a lot about its appetite for growth, resources, and buying intent
About the Test
This analysis checks whether a website is using any technologies for analyzing the content or not.
Why do we check for this?
Content technologies helps to retain your audience, understand how your site measures up against the competition and also know where your content needs improvement.
How do we check for this?
We check the patterns of elements in homepage content for the following Technologies. E.g. [{"pattern":["_gaq.push",".- google-analytics.com/ga.js","ga.async","var _gaq",".google-analytics.com/urchin.js","gajshost"],"type":"File"}]
<List of Technologies that we check for>
What can I do about it?
Below are the technologies you were using
<List of Technologies that we check for>
Connect with your webmasters to check for the advanced technologies in the market which may helps to analyze your website periodically (at least every six months) and measure it against following specific content qualities.
- Usefulness and relevance
- Clarity and accuracy
- Completeness (of sentences, thought, ideas, and logic)
- Influence and engagement
- Findability (SEO)
- Branding consistency
- Intended audience
- Consistency with business priorities
Video
Indicates if the website has video content. Targeting companies with video signal detection is a highly efficient way to profile for companies that believe in storytelling, advertising and building an audience. Video are powerful tools to generate more web traffic and, ultimately, more sales.
About the Test
This analysis checks whether a website contains a video or not
Why do we check for this?
Videos are a best way of engaging with visitors of a website. When posted on a video sharing site like YouTube, a video can also help drive more traffic to a website.
How do we check for this?
We look upto 10 unique pages in the website for the
following code snippets that are commonly used to
embed videos:
- YouTube
- Vimeo
- Facebook
- Daily motion
As we look for specific code fragments, we might not be able to detect videos that have been embedded in an unusual way or by using other methods.
What can I do about it?
Consider including video on homepage.
-
30% of website visitors will watch an introductory
video.
Source: Unbounce.com (https://www.impactbnd.com/blog/3-reasons-why-your-websiteneeds-introductory-video)
- Websites with a video on their homepage have a 10% higher conversion rate (turning a visitor into a sale or inquiry)
FAQ(s)
I have a video on my website but it is not detected, why?
As we look upto only 10 unique pages in the website for the following code snippets that are commonly used to embed videos :
- YouTube
- Vimeo
- Daily motion
You might have the videos on other pages which is the reason we are unable to detect. Consider adding videos in your homepage which have a 10% higher conversion rate (turning a visitor into a sale or inquiry).
Local Phone Number (Contact details)
A local phone number helps users and search engines know that this is a local business. Presence of a local phone number helps in evoking instant visitor action.
About the Test
This analysis attempts to find if a local phone number is mentioned on the Home Page.
Why do we check for this?
For businesses catering to the local audience its important to have a LPN on the homepage. That makes it much more easier for the profile to reach out to them.
It important for a business to have its CTA displayed prominently and in text format so that it is search engine friendly
How do we check for this?
We check the phone number provided by you in the homepage content. The number should be in text format and not image.
What can I do about it?
Woohoo! The business has a phone number on its website's homepage!
Make sure it is placed prominently, in a clear font.
FAQ(s)
I have a phone number listed on my website, why can't you find it?
We can only the find phone number if it is listed correctly on the website in a common format and is in text format. We only check the homepage for the phone number. If the phone number is on other pages, it won't be detected.
Address on Homepage
A local address is one of the local markers that lets search engines and users know that this is a local business. Moreover, the visitor may not have the patience to hunt for the address on inner pages. Presence of address on the Homepage is vital for better website performance.
About the Test
This test checks for the presence of the business Address on Home Page.
Why do we check for this?
A local address is one of the local markers that lets search engines and users know that this is a local business. Moreover, the visitor may not have the patience to hunt for the address on inner pages. Presence of address on the Homepage is vital for better website performance.
How do we check for this?
We check the Address in Homepage html content with the address provided in BuzzBoard while adding the profile , if address matches we will show tick.
What can I do about it?
Woohoo! The business has an address on its website's homepage!
Adding a map for directions may help visitors find the business faster.
Map & Directions
Profileive customers need directions to reach the business. Moreover, a map is one of the elements that lets search engines and users know that this is a local business.
About the Test
This test checks whether the Maps & Directions are included on a website or not.
Why do we check for this?
Profileive customers need directions to reach the business. Moreover, a map is one of the elements that lets search engines and users know that this is a local business.
How do we check for this?
We check the maps google pattern in all fetched links (Upto 10 pages), If matching pattern returns true, we will show tick, If total website links are more than the processed pages and pattern is not found in 10 pages content we will show caution symbol, If website pages count is less than 10 and map pattern is not found we will show cross.
What can I do about it?
Woohoo! We found maps and directions on the website!
Make sure to include maps and directions on your 'Contact us' page to get ranked higher on search engine results.
FAQ(s)
My website has maps and directions, why were they not detected by BuzzBoard?
BuzzBoard analyzes the first 10 pages of the business' website for Maps. If it is found within the first 10 pages, you'll see a check. If not, it may mean that the website has more than 10 pages and maps could have been in rest of them. Image of your location map too is not considered valid. A caution sign is shown so that you can do a manual check.
Blog
A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order i.e. from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom.
About the Test
This test checks whether the website is having Blog or not.
Why do we check for this?
A blog helps a business share its knowledge/expertise and connect with the audience. Blog also helps improve search engine rankings.
How do we check for this?
If we find blog word in homepage links we will show tick else cross.
What can I do about it?
Woohoo! We found a blog on the business' website
Consider using RSS feeds to display content from your blog on the website.
Contact Us
Presence of Contact Us page helps generate leads via phone or forms.
About the Test
This test checks the website for the presence of Contact Us page.
Why do we check for this?
Presence of Contact Us page helps generate leads via phone or forms.
How do we check for this?
We check for the following Keywords in homepage content : contact information, contact us, reach us now, contact. If any of these keywords are found we will show tick else cross.
What Can I do about it?
Woohoo! We found a Contact Us page on the business' website.
Make sure Contact Us page includes the business' correct phone number. Adding a simple contact form will help visitors leave their details possibly with an inquiry.
Privacy Policy
A privacy policy is a document telling visitors of website what information the business collects and what the business do with that information
About the Test
This test checks for the presence of privacy policy on the website.
Why do we check for this?
Having an accurate Privacy Policy on your website is important, not only to your company but to your visitors as well. This statement may be the most important page on your website. Information your customers of how you use their information, although not yet enforced by law, can help you to put your visitors' minds at ease and help to ensure that your website sees more traffic and more repeat business.
How do we check for this?
We check the following Keywords in homepage content: privacy policy, privacy, politique, gizlilik, gizlilik politikas, politiek, policy guidelines. If any of these keywords are found we will show tick else cross.
What can I do about it?
Woohoo! We found Privacy Policy on the business' website.
Make sure to update the privacy policy when business policies change, to give visitors the most accurate information about how their personal information will be used.
FAQ(s)
I have Privacy Policy on my website, why was BuzzBoard not able to detect it?
If your Privacy Policy is displayed using JavaScript, it may not be detected.
Gallery
A gallery helps engage the user, who will then be more likely to stay on the website and move ahead on the conversion path.
About the Test
This test checks for the presence of gallery on the website.
Why do we check for this?
A gallery helps engage the user, who will then be more likely to stay on the website and move ahead on the conversion path.
How do we check for this?
We check the Home Page links with gallery pattern (gallery, portfolio) if the pattern matches with homepage links , we will show tick else cross.
What can I do about it?
Uh oh! We couldn't find a gallery on the business' website.
Adding an image gallery to accompany web content can deliver a more effective message to visitors because, visuals have a greater impact on the human brain than words.
About Page
About Us' page is a vital part of every website and blog. Because it's usually one of the first destinations visitors will click when arriving to a site.
About the Test
This test checks for the presence of About Us page on the website.
Why do we check for this?
“About Us” page is an excellent way to communicate to your visitors who you are and to give them the confidence to understand that you and your business possess the skills and experience that they need to be able to solve their particular problems.
How do we check for this?
We check the following Keywords in homepage content: About, About us, A propos, A propos de nous. If any of these keywords are found we will show tick else cross.
What can I do about it?
Consider the following to improve the About Us page of a business.
- Start with the customer's needs.
- Describe what the business hopes to achieve and how the busines plan to achieve it.
- Streamline business accolades if any
- Never stop tweaking.
Services Page
Services page is the place where the business can outline what the business is offering, give visitors the chance to make an enquiry and then buy from the business.
About the Test
This test checks for the presence of Services page on the website.
Why do we check for this?
The Services page is often the second or third link in a top navigation in homepage. Businesses understand that new visitors to a business site are looking for information about the company.
New website visitors check out the homepage for the basics. From there, the visitors dig deeper into who the company is and what they offer. This is where the visitor often navigates to the Services page to understand in more detail what the company offers. The visitor is trying to figure out if they should contact the company to speak with someone or to request a quote or to even begin working together.
How do we check for this?
We check the following Keywords in homepage content: Service, Service Page, Services, Services Page, page de service, page de services, Procedures, Treatments, Treatment. If any of these keywords are found we will show tick else
What can I do about it?
Consider the following for a good service page.
- Ensure the Headline and Sub-headings should be proper.
- It might be best to have snippets of information with links to an entire page about each service. You could also link to your portfolio with examples for each type of service offered.
- Its always good to have call-to-action in services page. It should be accessible probably near the top of the page and also near the bottom of the page.
Insurances Accepted
Information about insurances accepted (either on the homepage or through a dedicated page), helps customers make decisions.
About the Test
This test checks for the presence of Insurances accepted information on your website.
Why do we check for this?
Information about insurances accepted (either on the homepage or through a dedicated page), helps customers make decisions.
How do we check for this?
We check the following Keywords in homepage content.
Insurance, Premium, Assurance
If any of these keywords are found we will show tick else cross.
What can I do about it?
You have passed this test!
Insurances accepted information is present on your website.
Certifications
Helps enhance credibility.
About the Test
This test checks for the presence of Certifications on the website.
Why do we check for this?
Helps enhance credibility for the visitors who visits your website.
How do we check for this?
We check the following Keywords in homepage content. Certificate, Certification, Certifications, Accreditations, Membership Associations, Certificat, accreditations, Associations des membres
If any of these keywords are found we will show tick else cross.
What can I do about it?
You have passed this test!
Insurances accepted information is present on your website.
Business Hours
Business hours are the hours during the day in which business is commonly conducted
About the Test
This test checks whether the business hours of your company are listed on homepage or not.
Why do we check for this?
Displaying working hours of your business lets the website visitors know what is the appropriate time to reach you.
How do we check for this?
We check the following Keywords in homepage content. Business Hours, business hour, Hour, Heures d`ouverture, heure de travail, heure.
If any of these keywords are found we will show tick else cross.
What can I do about it?
You have passed this test!
The business hours of your company are listed on homepage.
Testimonials
Testimonial is a person's written or spoken statement extolling the virtue of a product.
About the Test
This test checks for the presence of Testimonials on your website.
Why do we check for this?
Testimonials are product/service reviews and comments from happy customers and are one of the best ways to build your credibility and to show potential customers that you are trustworthy, reliable and an expert in your field.
How do we check for this?
We check the following Keywords in homepage content.
Testimonials, Testimonial.
If any of these keywords are found we will show tick else cross.
What can I do about it?
Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial.
New Cars Page
To display photos and information.
About the Test
This test checks for the presence of New Cars page on your website.
Why do we check for this?
Provides website visitors an idea of what new models are available for selling in your brand.
How do we check for this?
We check the following Keywords in homepage content.
New Car, New Car Special, New Vehicle, New Vehicles Special, New Ford, Search New, New Featured Vehicle.
What can I do about it?
Make sure to include photos along with other information.
Used Cars Page
To display photos and information.
About the Test
This test checks for the presence of used cars page on your website.
Why do we check for this?
Provides website visitors an idea of what models of used cars that your business is selling.
How do we check for this?
We check the following Keywords in homepage content.
Used Car, Used Cars, Pre-Owned Car, Used Vehicle, Search Used, Certified Used, Used Ford Car, Pre-Owned Vehicle.
If any of these keywords are found we will show tick else cross.
What can I do about it?
Used cars page is included in your website.
FAQ
FAQ stands for "frequently asked questions." As the name implies, it is a type of web page (or group of web pages) that lists questions frequently asked by users, usually about different aspects of the website or its services.
About the Test
This test checks for the FAQs on the website.
Why do we check for this?
This has proven to be a great time saver for many companies. Instead of having to answer the same questions over and over again, place them on your website and keep adding to them. The more information you have on your website, the less time you will need to spend answering questions by email or phone. Frequently Asked Questions should address your customer’s concerns that may otherwise be an obstacle to making a sale.
How do we check for this?
We check the following Keywords in homepage content.
Faq, Help, Help Tips
If any of these keywords are found we will show tick else cross.
What can I do about it?
Woohoo! We found FAQs on the business' website
Here are a few tips to make them more effective:
Organize business FAQ Page with Tag Clouds Clickable Questions for Long List of Questions.
Newsletter
A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers.
About the Test
This test checks for the newsletter in your homepage of website.
Why do we check for this?
Helps keep the customers updated about the latest in the business and its products/services.
How do we check for this?
Keywords/Phrases that include subscribe to newsletter, subscribe for news, newsletter subscription, and similar ones are checked for, on homepage content.
What can I do about it?
Uh oh! We could not find any newsletters on the business' website
Consider publishing newsletters because they provide the website with fresh content and help keep in touch with the customers. Some of the major benefits of publishing newsletters are:
- Increased brand awareness
- Increased business from current clients
- Repeat business from former clients
- Generation of word-of-mouth referrals
- Establishing expertise and credibility
For additional training opportunities contact Phillip Cortez
-
phillip@buzzboard.com