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E-Commerce

These signals report if a business uses an e-commerce platform to evaluate customer's shopping and purchasing information.


About the Test

It detects whether the business has an e-commerce platform or not.

Why do we check for these?

E-commerce saves time for both businesses and consumers. When a business functions with an e-commerce platform, it makes the customer's experience more convenient, allows them to provide information on new products, and ultimately, completes more sales.

How do we check for this?

We scan the website to check if a business has an e-commerce platform or Not.

What can I do with these signals?

E-commerce enhances a business by:

  • Improving customer convenience
  • Allowing them to research new products available in the market.
  • Learning more about competitor's pricing and quality.

Created

This signal provides accurate information on when the business was started


About the Test

The test determines when the company was created.

Why do we check for this?

Acquiring data on the longevity of a business increases the credibility and reliability of the prospect.

How do we check for this?

We scan the website to check when the e-commerce platform was created.

What can I do with it?

Here's how we can help you maximize results from knowing the Business Age:

  • The age in a market can indicate a more credible and reliable business that would be an ideal target prospect.

Delivery & Return Policy

This signal provides information on the delivery and return policies of the business.


About the Test

If the business has an e-commerce platform, this reports its delivery and return policies.

Why do we check for these?

Understanding the policies of a business provides important information on the norms of the company and how they choose to interact with their customers.

How do we check for this?

We scan the prospect's website to check if there is a reference to the delivery and return policies.

What can I do with it?

Delivery and return policies provide information on:

  • The kind of products the business is selling.
  • How they compare to competitor's policy norms.
  • Address discrepancies in a business's website.

Inventory Tracking

This signal reports how a business obtains inventory tracking information.

About the Test

This analyzes if a business has an inventory tracking protocol to stay updated on fulfilling customer's orders.

Why do we check for this?

Inventory tracking is important to maintain good customer relationships and ensure that the products or services being provided to customers meet their expectations

How do we check for this?

We scan the website to check if inventory tracking is available for recently purchased products.

What can I do with it?

By understanding a business's inventory tracking policies, you can provide suggestions for improvements on:

  • How a business tracks the progress of a placed order.
  • How they share the information. This may be through an app or an AWS number which can be tracked through a third-party software.

Online Ordering

This signal identifies if the business can complete online orders.

About the Test

The signal can determine if the business has the option to order products and services through their platform or if the company survives on alternative ordering modalities.

Why do we check for this?

Online ordering through a business's domain allows consumers to easily purchase a product, thus increasing the possibility of closing sales.

How do we check for this?

BuzzBoard scans a prospect's website to check if online ordering is advertised or made available.

What can I do with this?

Through the Online Ordering signal, you can better understand the modality by which a business processes, acquires, and fulfills sales.


Customer Feedback

These signals provide all the information associated with the customer feedback a business receives.

About the Test

The test detects and reports on the various aspects of customer feedback given to a business.

Why do we check for these?

Customer feedback provides information on how a business is perceived and interacts within their target market.

How do we check for this?

We scan whether there was any Customer feedback in the prospect's e-commerce platform.

What can I do with this?

With the Customer Feedback signals, you can know more information, based on count and content, about a customer's satisfaction with the business.


Reviews

This signal reports information on the customer reviews of a business.

About the Test

The testing process collects all the business and product-related reviews.

Why do we check for this?

The number and content of reviews given to a business can provide a more holistic view of the prospect.

How do we check for this?

We scan the business's domain and collect reviews.

What can I do with it?

Data on the reviews of a business provides a BuzzBoard user with:

  • Quantifiable numbers of reviews.
  • The ability to read and reference all of the reviews associated with a business.

Product Insight

The Product signals report how a business chooses to obtain product data and inform their marketing decisions based on the products they offer to customers.

About the Test

The test detects if a business uses various product to expand its knowledge of how a product is functioning in the market.

Why do we check for this?

As a business owner, analyzing product allow for a deeper understanding of consumer preferences when handling inventory and marketing efforts.

How do we check for this?

We scan for Product of user's e-commerce platform.

What can I do with these?

Product signals provide:

  • A deeper understanding of the product.
  • More information on consumers and their preferences.

Product Count

This signal summarizes the number of products listed on the e-commerce platform of the online retailer.

About the Test

The test reports and organizes every product listed on the e-commerce platform.

Why do we check for these?

Based on the products a business is featuring on their e-commerce platforms, this provides an accurate idea of the actual products and services a prospect is offering.

How do we check for this?

We scan the platform and provide the product count.

What can I do with this?

With knowledge of the product count associated with a business, you can:

  • Compare actual products with listed products.
  • Estimate and share suggestions to make changes to the product count for better outreach and consumer appeal.

Average Product Price

This signal reports the average price of products sold by the business in the company's respective currency

About the Test

The test detects and calculates the average price of the products sold.

Why do we check for this?

Average product price information provides data on the pricing model of a business.

How do we check for this?

We scan the product and share the average product price.

What can I do with it?

The Average Product Price signal provides information on:

  • The kind of products and associated pricing a business sells.
  • How a business compares to its competitors' pricing schema.

Featured Products

This signal detects if a business features products on its e-commerce platform.

About the Test

The test searches a prospect's e-commerce platform to determine if they display a featured product option.

Why do we check for this?

Featuring products provides unique information on how a business chooses to market and present information to their customer on their e-commerce platform.

How do we check for this?

BuzzBoard scans the business's website to detect a reference to featured products on their platform.

What can I do with this?

With the results from the Featured Products signal, you can:

  • Suggest featured products to display on a business's e-commerce platform.
  • Promote the correlation between sales and featured products.

Promotions

The promotions signal reports if a business has an active promotion in its e-commerce platform.

About the Test

The test detects if a prospect is displaying promotions on their e-commerce website.

Why do we check for this?

Promotions are shown to help increase sales for a specific line of products and services which highlights what the business wants to promote.

How do we check for this?

We scan the website to check if a business is offering any active promotions to a visitor on their e-commerce platform.

What can I do with this?

Promotions data provides information on:

  • How a business promotes their products and services.
  • How sharing offers, coupons, combo deals, etc. help increase sales for a prospect.

Coupons

The Coupon element reports if a business uses vouchers to discount the price of a specific product or offer.

About the Test

The test accumulates information on the features included in a coupon presented by a business.

Why do we check for this?

Information on how a business handles coupons can provide Ignite into how a prospect interacts with potential customers and their products.

How do we check for this?

We scan the website to check if a business is accepting any coupons on their e-commerce platform.

What can I do with it?

With the Coupon signal, you gain additional information on:

  • The kind of products the business is selling and promoting.
  • How a prospect's offers are comparing to those of their competitors.

Customer Tools

The Customer Tools signals provide information about what customer-facing e-commerce tools a business has activated.

About the Test

The tests compile information about the customer tools a business is using on its e-commerce website.

Why do we check for this?

Customer tools are necessary to set up and manage a successful e-commerce website or online store.

How do we check for this?

We scan the website to check for the presence of customer tools enabled on a prospect's website.

What can I do with this?

The Customer Tools signals can facilitate discussions around:

  • What information is being obtained from active tools.
  • What tools a prospect should add to get more business and acquire a larger database of customer Ignite.

Schedule

The Schedule signal determines if customers can schedule appointments with the business through their website.

About the Test

This checks the business's website for the presence of an online appointment scheduling feature.

Why do we check for this?

A scheduling feature on a business's website helps visitors book an appointment with the business. It allows the customer to schedule appointments based on their preference and avoid the hassle of waiting on a phone call during regular business hours.

How do we check for this?

The website's homepage content is scanned for keywords and phrases that reference scheduling capabilities. These include "Request An Appointment," "rescheduling," "schedule appointment," and other similar terms.

What can I do with this?

If the business has an approval scheduler on its website, it will be critical to keep it updated with available time slots and preferences for seamless scheduling. Ultimately, from this signal, you can approach a discussion around other ways to maximize e-commerce profits.


Wishlist

This signal determines if customers have the option of adding the products to a Wishlist on a business's e-commerce platform.

About the Test

This detects if a consumer, through the business's website. has the capability to add products to a wishlist.

Why do we check for this?

A wishlist provides additional customer shopping analytics and serves as another way for the customer to interact with a business's e-commerce platform.

How do we check for this?

We scan the website to check the presence of this signal and references to associated keywords.

What can I do with it?

If a prospect does not have a wishlist feature on their e-commerce platform, this may be a good avenue for cross-selling or up-selling. With the additional e-commerce data, you can verify if the business's platform has the option or capability to add a wishlist to their website if it is not yet available to their customer base.


Order Tracking

This signal verifies whether or not the business provides its customers the ability to track their orders.

About the Test

The test detects if the business's website has an area to track orders.

Why do we check for this?

Maintaining accurate and interactive order tracking information after an order has been placed helps improve the customer experience with the business and grow strong consumer relationships.

How do we check for this?

BuzzBoard scans the business's website for the ability to track a placed order.

What can I do with these?

This signal provides information on:

  • The order tracking accessibility of a business.
  • How a business's website impacts the customer shopping experience as compared to a competitor.

Marketplace

The marketplace signals provide a BuzzBoard user with extensive data on what third-party platforms a business is listed on.

About the Test

The test detects if the prospect is present on any of the e-commerce marketplaces.

Why do we check for this?

Marketplace information helps to expand your knowledge on a prospect's e-commerce strategies to sell their products.

How do we check for this?

We scan the website to determine if the business is present in any marketplace or not.

What can I do with this?

The Marketplace signals facilitate a variety of conversations in which your products and solutions could improve the presence of the prospect in marketplace platforms.


Facebook Shop

This signal verifies if a business has a Facebook Shop and directly sells products through the interface.

About the Test

The test determines if a business has set up an online shop on Facebook. If the signal detects the presence of a store, it will be indicated with a checkmark.

Why do we check for this?

Facebook Shop is an easy-to-use mobile shopping platform that integrates with Facebook and its proprietary companies. This signal can further expand on developing a more robust picture of a prospect's presence in e-commerce.

How do we check for this?

We scan the business's website for reference to a Facebook presence.

What can I do with it?

The Facebook Shop signal provides information on:

  • How expansive and engaging the presence of a business is on Facebook's online domain.
  • How a prospect is selling through FB Shops compared to their competitors.

Amazon Seller

This signal determines if a business is selling its products through an Amazon store.

About the Test

The test checks to see if a business fulfills orders through Amazon selling facilities. The presence of an Amazon shop is indicated with a check or a cross-mark.

Why do we check for this?

Amazon Seller allows a business to put their product in front of their large consumer base and build their e-commerce presence using their proprietary outreach.

How do we check for this?

We scan the business's website for the presence of an Amazon Seller page.

What can I do with these?

If a prospect is selling on Amazon, you can discuss strategies to:

  • Increase sales and out-preform competitors.
  • Increase their presence and outreach to consumer bases outside of Amazon.

Technology Breakdown

These signals give a BuzzBoard user detailed information about the technology budget of a business.

About the Test

The tests break down a business's technology budget and detect how much money is allocated to various services.

Why do we check for this?

The technology breakdown provides information on a prospect's specific budgets for technology services. With this data, you can scale and inform your proposals to appeal to a prospect's budget for new solutions to grow their e-commerce platform.

How do we check for this?

We scan the business's website for the Technology breakdown.

What can I do with this?

The e-commerce Technology Breakdown allows for direct discussions around:

  • A business's app and technology budget
  • How a competitor's spending history compares and impacts their sales.

Monthly Technology Spends

The Monthly Tech Spend signal reports how much money a business spends on various technologies.

About the Test

The test compiles and detects the monthly spending history of a business. It also reports an estimation of how much of a prospect's budget is allocated to various supplemental technologies.

Why do we check for this?

By analyzing how much a business is spending on technology per month, a BuzzBoard user can estimate their prospect's budget and gauge how much they are willing to pay to enhance their daily operations.

How do we check for this?

We scan the business's website for the Monthly Technological Spends.

What can I do with it?

With data provided by the Monthly Tech Spends signal, you can have a discussion with your prospect about:

  • The return on investment potential new technologies could provide.
  • How their current budget and technologies meet the needs of their e-commerce implementations.
  • How the division and allocation of technology spending may need to be increased or decreased.

Monthly App Spends

The Monthly Application Spend signals report how much money a business spends on supplemental applications.

About the Test

The test compiles and detects how much of a business's monthly budget is spent on applications.

Why do we check for this?

Understanding how much a business allocates towards applications to improve the company methods per month provides information on a prospect's feasible budget. From this information, it is easy to determine which products and solutions would best fit within the spending limits of a targeted business.

How do we check for this?

We scan the business's website for the Monthly App Spends.

What can I do with these?

The Monthly Application Spends signal provides information on:

  • How a business's budget is currently allocated.
  • Whether the current distribution of funds fulfills the application needs required to run a successful e-commerce platform.

E-Commerce Technology Breakdown

These signals summarize and report information on the various e-commerce technologies that a business is using in its daily operation to facilitate sales.

About the Test

The tests segment what technologies are being used to enhance or supplement a business's e-commerce platform.

Why do we check for this?

The E-Commerce Technology Breakdown provides detailed reports, including their updated status, on every active e-commerce technology utilized by a prospect to better understand their selling platform.

How do we check for this?

We scan the business's website for the Technological Breakdown.

What can I do with this?

The Reports from the E-Commerce Technology Breakdown can be used to:

  • Determine the value-add of active technologies on the business's e-commerce platform.
  • Address spaces where a business can grow by incorporating new technologies.

Installed Apps

This signal determines all of the applications that have been installed on a business's e-commerce platform. As a result, the element displays additional information about the app itself, e.g., the number of reviews and its average rating.

About the Test

The test lists all of the applications found on the App Store that have been installed through the e-commerce platform.

Why do we check for this?

Some applications that are installed on a prospect's e-commerce platform may be strategically helping enhance the website and may reveal areas where the business needs additional support.

How do we check for this?

We scan the business's website for the Installed Applications.

What can I do with these?

The Installed Apps signal reports useful data on:

  • What all apps are installed on the prospect's e-commerce platform.
  • If the application enabled on a platform needs to be updated to better reach a target market and increase sales.

Plan

This signal reports the name of the e-commerce platform's pricing plan that the merchant is using.

About the Test

The test not only detects if the business is using a third-party e-commerce platform, but also provides information about the plan they subscribe to. Additionally, this highlights if a business has built its e-commerce interface.

Why do we check for this?

The extensiveness of a business's e-commerce plan provides details on how capable and reliable the prospect's platform is.

How do we check for this?

We scan the business's website and provide any e-commerce plan the website is using.

What can I do with this?

By understanding information on the e-commerce plan of a prospect, you can discuss the following:

  • How the plan is enhancing the prospect's e-commerce platform.
  • What plans a competitor has subscribed to within the same platform or other platforms.
  • How a particular plan may contribute to the present performance of a business's e-commerce platform.

Last Plan Change

If a plan change has been detected, this signal will report the date of the most recent shift.

About the Test

This test detects any changes that would have resulted from a business shifting plans within their e-commerce platform.

Why do we check for this?

The data provided by the Last Plan Change signal highlights how a policy change has affected the functioning of a business's e-commerce platform.

How do we check for this?

We scan the business's website for the last e-commerce plan.

What can I do with it?

The Last Plan Change signal can facilitate conversations around:

  • The types of e-commerce plans that have worked for the business model.
  • The Ignite and input that your company could provide around e-commerce in a partnership.
  • The website's present performance in the market and if an upgraded plan is necessary

E-Commerce Platform

This signal determines what e-commerce platforms a business currently has enabled.

About the Test

The test compiles all of the e-commerce platforms associated with a prospect.

Why do we check for this?

The variety of e-commerce platforms that a particular business uses can be a strong indicator of how willing a prospect will be to upgrade their site in the future.

How do we check for this?

We scan the business's website for the last e-commerce platform.

What can I do with these?

With data from the E-commerce Platform signal, you can gauge:

  • The feasibility of a business upgrading its website.
  • If their current e-commerce platform is compatible with their revenue model.

Last Platform

This element highlights if a business has changed its name from a previous platform.

About the Test

This test detects if the prospect has had an e-commerce platform in the past and has changed it recently.

Why do we check for this?

Analyzing past platforms of a business can provide information on the functioning of a business and its history within the market.

How do we check for this?

We scan the business's website for the last platform.

What can I do with these?

The Last Platform signal reports:

  • The last platform used by a business.
  • What year the platform was changed.
  • Any new changes or updates between past and current platforms.

E-Commerce Tools

This signal determines what e-commerce tools a business currently has enabled.

About the Test

The test compiles all of the e-commerce tools used in a prospect's platform.

Why do we check for this?

The variety of e-commerce platforms that a particular business uses can be a strong indicator of how willing a prospect will be to upgrade their site in the future.

How do we check for this?

We scan the business's website for the List of e-commerce tool.

What can I do with it?

With data from the E-Commerce tools signal, you can gauge:

  • The feasibility of a business upgrading its website.
  • If their current e-commerce platform is compatible with their revenue model.

Payments

This signal provides a detailed report on the payment modes accepted by a business.

About the Test

The test compiles every acceptable payment method a business supports.

Why do we check for this?

In addition to expanding the range of information a BuzzBoard user has on their prospect, this signal can determine if your preferred method of payment is compatible with the business.

How do we check for this?

We scan the business's website for the Payment platform.

What can I do with these?

With the Payment signal, you can:

  • Evaluate the current payment methods supported by the business.
  • Suggest any new payment modes to make your prospect more desirable to a consumer.

email-icon For additional training opportunities contact Phillip Cortez - phillip@buzzboard.com

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