Advertising

This analysis checks the extent to which a business advertises online with Google AdWords.

Google AdWords is a hugely successful method of driving additional traffic to a website, marketing of products, and ultimately, increasing sales.

For UK: Pull data from SpyFu, Matchcraft using a 'local' version of Google (e.g. Google US, Google UK), depending on the business' location.

Pull data from SEMrush, SpyFu, and few other providers using a 'local' version of Google (e.g. Google US, Google UK), depending on the business' location.

Here are a few tips to help you get the most out of it:

In what scenarios would you not be able to find my AdWords budget?

Websites with low AdWords spends are less likely to be detected by our third party sources.

The Adspend is incorrect, my customer spends far more on AdWords per month than you're showing. Why?

This spend is a rough estimate based on what is publicly observed. If you manage this account and have access to more precise data, it is always recommended that you use that.

Why do you use more than one third party sources to get this result?

Just one third-party source may not always return the correct data. We consolidate the results from multiple third party sources to ensure we provide you data that is as close to the actuals as possible.

This checks whether the business runs digital display ads or not.

Display advertising helps build brand awareness, and increase sales by displaying promotional messages on third party sites or search engine results.

Using Adbeat

We found display ads from your business. Ensure that ads are run on a website relevant to the business' products and services, and they redirect its audience to an effective landing page.

In what scenarios would a campaign be undetectable?

There are a few scenarios in which BuzzBoard will not detect ad campaigns.

• BuzzBoard will not detect ad campaigns run for very local, niche geographic areas
• Programmatic Ad campaigns may not be detected. As the ad placements in these campaigns are sold in real time, detection would be a hindrance.
• Facebook ads are not detected.
• Cookie-based ad campaigns cannot be efficiently covered because the cookies can be cleared as soon as the user quits the browser. In addition, cookies do not work on most of the mobile browsers and mobile apps.
• BuzzBoard will not detect digital ad campaigns run by the advertiser more than 2 years prior

I see a tick against display ads signal; however, I see ‘Not enough data to display’ when I click on it. Why?

The customer could be running a single-day ads campaign. Including all single-day ads would more than double the size of our ad-index, which can lead to space/performance issues. Additionally, single-day ads are relatively unimportant when understanding an advertiser's overall strategy; we only include single-day ads if they have a huge spend.

This checks whether a business is advertising online using Bing Ads to reach the targeted audience.

Bing Ads is great method of driving additional traffic to a website, marketing of products, and ultimately, increasing sales.

Using SEMRush and other providers.

This checks whether a website is using any technologies for Advertising purposes.

Advanced technologies help to identify and segment the audiences, and manage your ad publishing process to maximize returns.

Connect with your webmasters to check for the latest technologies in the market which may further simplify, enhance, and improve return on your digital media investment. Below are technologies the business is using - We look for the advertising technology patterns in Script tags like CSS URL and JS.

We have a library of most popular and common technologies used by businesses such as -

• Ad Servers
• Advertising Networks
• Affiliate Advertising Network
• Analytics and Tracking
• Demand Side Platforms
• E-commerce Tools
• Search Marketing
• Publisher Advertising Tools
• Retargeting
• Video Advertising Networks

We use a combination of scans and algorithms to identify businesses using them.

This detects whether or not the business runs facebook ads.

Facebook ads are a great for driving traffic to a website. They increase brand awareness and often result in increasing sales.

We pull the number of active ads directly from the facebook ads library.

Here are a few tips to help you get the most out of Facebook ads:

In what scenarios would you not be able to detect a campaign?

When the business is not runnings ads on facebook or the facebook page has not been detected for the listing.

This detects whether or not the business runs ads on Yelp.

Yelp ads improve visibility, and this typically results in more traffic to the business's profile.

We get the data for the advertising profiles from Yelp.

Here are a few tips to help you get the most out of Yelp ads:

This detects whether or not the business is on HomeAdvisor.

With HomeAdvisor, homeowners can view average project costs, find local prescreened home professionals, and instantly book appointments online.

We check HomeAdvisor for the availability of the business on HomeAdvisor. If marked with an X(Cross) it means the business is not available, if marked with a Tick it means the business is available in HomeAdvisor.

Here's how HomeAdvisor can help you maximize results from your Digital Marketplace Presence: