Adding Competitors
Adding Competitors
The Competition section offers a comparative analysis of a business with its Competitors.
BuzzBoard will suggest the competitors based on the business’ location and category and you can choose up to three competitors and add them to view the comparative analysis.
In Auto-Competition mode - BuzzBoard will automatically generate three competitors based on the business’ location and category as long as you include the industry category when adding the business. However, the list of Competitors can be customized at any time to add or remove businesses from the list.
Adding Competitor to a Profile
1 Click on the Profiles button at the left navigation panel to navigate onto the profiles page.
2 In the Profiles page, select the desired profile from the profiles list and click on the business name or anywhere on the profile card in the card view of the page.
3 Or, if the page is under list view, click on the Business Name.
4 Clicking on the Business Name, you will be navigated to the profile summary page displaying the details of the business.
5 Click on the Competition tab at the header as shown below.
6 In the competition page, by default BuzzBoard will display an Add Competitors pop-up to add the competitors for your profile. The category and location (if available) of the profile will be pre-filled in the search bar of the pop-up, so relevant competitors will be displayed in the pop-up by default.
Note:
If required, you can modify the location and search for’ field by entering the competitor business name or website URL or category.
7 You can see a list of business competitors that match the business location and the search criteria.
8 You can also Sort the competitors based on the distance and estimated BuzzScore as well. Click on the sort by drop-down and select the required option.
9 You can select up to three businesses from the list of competitors by clicking on their respective check-boxes and click on the Submit button to add them as competitors for your profile.
10 Clicking on the Submit button will add the competitor(s) to your profile. (This may take a minute or two to process.)
Note:
In the above image, the profile has two competitors.
11 To add another competitor, Click on the Add Competitor option from the right side actions.
12 You can select a business from the list of competitors by clicking on the respective check-box and click on the Submit button to add them as a competitor for your profile.
13 Clicking on the Submit button will add the selected competitor to your profile. (This may take a minute or two to process.)
Note:
A profile can have a maximum of three competitors only. If the profile has three competitors, the Add Competitor action will not be displayed. To access the Add Competitor option, you have to delete any of the existing competitors.
Read the following article for steps to delete a competitor Deleting a Competitor.
Read the following article for steps to regenerate and download competition report Regenerating and Downloading the Competition Report.
Read the following article for steps to convert the competitor into a profile Converting a Competitor into a Profile.
Adding a competitor via an External source
14 If you are unable to find the required competitor in the search results of the Add Competitor popup, you can search for the competitor through an external source. Click on Use External Source in the message of the footer.
15 Clicking on Use External Source will navigate you to the search results page that shows matching results fetched from an external source.
16 Select the required business from the list of results and click on the Submit button to add it as a competitor for your profile.
17 If you cannot find the required business even in the external source results, click on the Click Here link at the footer to add the business manually.
18 Clicking on the Click Here link will navigate you to the Add Competitor form in the pop-up, where you can manually fill the details of the competitor and then click on the Submit button to add it.
Manually adding competitor
19 If you are unable to find the required competitor in the Add Competitor search results, you can directly add the competitor by clicking on the Add Manually button at the footer as shown in the below image.
Use this feature when your business tells you the names of their direct competitors or if you want to see how your profile stacks up against a specific business that is not included in the auto-generated list.
20 Clicking on Add Manually will navigate you to the Add Competitor form in the pop-up.
21 Enter the business name, city, state, phone number and any other relevant information and then click on the Submit button.
22 Clicking on the Submit button will add the competitor to your profile. This may take a minute or two to process.
Auto Generating Competitors
23 If you want BuzzBoard to add the competitors automatically, you have to enable Auto-Competition mode under settings.
Go to Settings > My Preferences > Scroll down to Competition > Enable Auto-Competition.
24 Click on the account username drop-down at the top right side across the application and then click on the Settings menu.
25 Click on the Preferences tab and scroll down to the Competition section.
26 Enable Auto-Competition switch.
Note:
You can anytime disable the Auto-Competition switch if you want to manually choose and add the competitors.
When clicked on the Auto-Competition switch, a confirmation popup appears with options OK and CANCEL.
Click on OK to confirm the adding of competition. Clicking on CANCEL will take you back to the competition page without making any changes.
27 By enabling Auto-Competition, BuzzBoard will automatically add up-to three competitors to your newly added profiles. You have to regenerate your existing profile(s) for the BuzzBoard to automatically add the competitors.
Note:
Auto-Competition is based on location and category, if a profile does not have location or category, you have to choose the location or category and choose the competitions in the Add Competitors pop up.
